About P-TAL

P-TAL aims at reviving the dying craft form of the indigenous Thatheras community of Jandiala Guru, Amritsar.

The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass,copper and bell metal utensils by hammering metal sheets. This unique craft of the Thateras of Jandiala Guru in Amritsar is the first craft of India to be inscribed in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2014. As time passed, due to the onset of changing culture and modernised tastes, the Thatheras lost their stature.

Like the Thatheras, P-TAL is an epitomy of making tradition a trend, preserving legacy through legal entity converting practice into perfection thus moulding the vessels of hope!

Our Vision

The primary aim of P-TAL is the revive and resuscitate the traditional Thathiar craft of hammering brass and copper into utensils.

With this aim in mind, we adopted a dual-faceted approach of developing aesthetic products for the niche markets, and utility based products for the mass markets. Our intent is to develop products which are pleasing to the eyes, and at the same time have utility for the consumers, and with this, we plan to venture into different genres of products, such as home décor, cutlery, furniture, etc.

For making the craft sustainable, our long term goal is to involve the next generation of the community in this craft, by showing to them the lucrativeness of the craft and its immense untapped potential in the market. Our goal is to take the craft to international markets, and to simultaneously improve the livelihood and infrastructure for the holistic sustenance and development of the craft at every stage.

TEAM
P-tal Founder
Kirti Goel
Founder
KIRTI GOEL

The Founder

Specializes in curation, styling, product & apparel design.
Her achievements include setting up twelve handicraft shops at Qila Gobindgarh, Amritsar and reviving a lost Craft (listed in UNESCO).
She has managed End to End operations to include analysis, product development, community engagement, process flows and Business Development.
Founder & manager of Social enterprise ‘P-TAL’ (Punjab Thathera Art Legacy).
Co-Founder – The Dialogue Collective

Dolly Singh
Design Founder
Dolly Singh

Design Founder

A retired HOD in arts department from DAV school, has also worked with the tourism
department as handicraft consultant and is the Design head and Co-founder of the
Social enterprise P-TAL.

Enactus

About Us

Enactus, formerly known as Students In Free Enterprise (SIFE), is an international non-profit organisation in 39 countries around the world and has over 70,000 students as active members. Enactus brings together a diverse network of university students, academic professionals and industry leaders around the shared mission of creating a better and more sustainable world. Enactus SRCC since its inception in 2007, has undertaken several community outreach projects as part of this shared mission.

 Who We Are

Enactus SRCC has taken up 14 community outreach projects till date, of which 11 have been completed and 3 are continuing. Our three running projects are Project Asbah, Farmers’ Market and Project Virasat.

With valuable guidance from our Business Advisory Board, partner organisations and advisors, we strive to use entrepreneurial action to positively impact all members of society, living our values of passion, innovation, integrity and collaboration in all that we do.

What is Enactus

Enactus enables students to undertake community outreach projects in order to impact the lives of people in need through the positive power of business. Guided by academic advisors and business experts, the student leaders of Enactus create and implement community empowerment projects around the globe.

The experience not only transforms lives, it helps students develop the kind of talent and perspective that are essential to leadership in an ever-more complicated and challenging world.

In a nutshell, it can be described as a community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better world for one and all.

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P-TAL

Handmade Brass Products by the Thatheras of Jandiala Guru, India

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